You can reply to them all from a single place. All your messages come into one place, including comments and other forms of engagement. Like many of its features, it’s much more robust than Buffer. Sprout Social manages interactions through its Smart Inbox feature.
In terms of interaction management, one of Buffer’s unique qualities is it uses machine learning for detecting comments that are about sales or about unhappy customers and alerts you to them quickly. Sprout Social allows for bulk import of posts and lets you drill down by day, week, or month.īoth platforms allow you to view and respond to direct messages and comments. Nevertheless, Buffer has a simpler calendar that allows you to quickly create and schedule posts as you would expect from any social media management platform. While both Buffer and Sprout Social have a calendar feature, Buffer’s is still in Beta, so it’s not quite as robust as Sprout Social’s calendar. Sprout Social allows you to post using the calendar or post using the Sprout Queue, which is useful because it fills in the blank spots on your calendar with content, using analytics to send when your audience is “most engaged.” Posting is simple in both platforms, though Buffer’s is more straightforward - each day shows multiple times where you can post.
They both also allow you to schedule social media posts out for quite some time, though Sprout Social only allows you to schedule up to a year in advance while Buffer lets you go multiple years in advance. Multi-profile posting and schedulingīoth Buffer and Sprout Social give you the ability to post from multiple profiles. Features that BOTH Buffer and Sprout Social Haveīoth Buffer and Sprout Social have a lot of overlap with some of the core features that most people have come to expect from social media management platforms. Here are some of the most notable features. While both platforms offer a great deal in terms of features, there’s definitely a difference between the two. However, for other businesses, being able to track Google My Business customer reviews while also being able to schedule social media posts is a huge bonus. For some businesses, these channels may not be relevant. Sprout Social has a bit of an edge over Buffer in terms of integrations given that it also is Youtube and Google My Business compatible. Neither social media marketing platform supports Snapchat nor TikTok, however, Snapchat and TikTok aren’t super important for many marketers.
Both platforms support the most popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It knows its customer base well and focuses on creating products that are perfect not just for social media marketing, but also for social customer service.īuffer and Sprout Social are extremely similar in terms of the social media platforms they support and don’t support. Sprout social is very similar in terms of its commitment to its employees and has a great work ethic, focused on creating a diverse team that’s won a variety of awards for both its work and for its workplace culture.įounded around the same time as Buffer, it is used by big brands all over the world, including Subaru and Shopify. It’s also fully remote.īuffer boasts a wide range of big brands that use it for their social media needs, including Basecamp, Microsoft, Shopify, and Stripe. About Buffer and Sprout Socialīuffer not only offers a high-quality product with a variety of features critical for brands who are serious about social media marketing, but it also bills itself as a great brand that does its best to support its customers and its staff.įounded in the early 2010s, Buffer is a bit unique in terms of how it treats its employees, with transparent salaries, a focus on diversity, and a 4-day workweek.
In this post, we will compare Buffer vs Sprout social in terms of features, ease of use, and price so that you can determine which platform is best for your organization. But with so many of these tools out there, it can be difficult to determine which one is best for you. That being said, most businesses can benefit greatly from a social media management tool. Businesses need a systematic way to schedule posts, respond to mentions and direct messages, and analyze the results of your social media efforts. However, anyone who has run social media accounts for businesses knows that social media strategy needs to be more than just sporadically posting when you are in the mood like you would with your personal social media. Where once social media was simply a way to connect with friends and family, it has now become a critical component of marketing initiatives for businesses across the world.